Blog

NFT Utility Analytics: Measuring Real Engagement Beyond Floor Price How to move past speculation and measure the real value your NFT project delivers to its holders and community. Utility NFT Engage The Floor Price Mirage For too long, NFT projects have been judged by a single, volatile metric: floor price. But floor price is just […]

Zero-Knowledge Analytics: Getting Insights Without Exposing User Data How ZK-proofs are changing the analytics game for privacy, compliance, and trust in Web3. ZK Proof Privacy The Analytics-Privacy Paradox Web3 is built on privacy and sovereignty, but analytics are built on data. For years, teams have faced a painful tradeoff: get the insights you need, or

Predictive Analytics for Web3: Anticipating User Churn and Whale Movements What if you could spot churn before it happens—or see whales moving liquidity before the market reacts? This article explores predictive analytics for Web3, and how to build dApps that act, not just react. Churn AI Whales From Reactive to Proactive Most analytics show you

Cross-Chain User Journeys: Tracking and Optimizing Multi-Chain Experiences Web3 users are everywhere—across L1s, L2s, and appchains. Learn how to track, analyze, and optimize user journeys that span multiple chains, and why cross-chain analytics is the new growth unlock. Ethereum Polygon Arbitrum The Multi-Chain Reality Your users don’t live on one chain. They bridge, swap, and

DAO Analytics: Measuring True Community Health Beyond Voting Most DAOs track votes, but miss the real signals of community health. Learn how to measure engagement, debate, and contributor stickiness to build a DAO that thrives beyond the ballot box. 🗳️ 🤝 💬 Beyond the Ballot Most DAOs measure health by voter turnout. But real community

Real-Time Personalization in Web3: Adaptive UX for Wallet-Connected Users Discover how real-time wallet data can power adaptive, user-centric dApps. This post explores why most Web3 apps are still static, what’s possible with personalization, and how to build experiences that feel as dynamic as your users. 👤 Personalized UX The Missed Opportunity Web3 dApps know their

The Data Privacy Paradox: How Web3 Analytics Can Respect Users and Still Deliver Value Why “privacy by default” doesn’t mean “no analytics”—and how to do both right The Problem Web3 promises privacy, but analytics need data. In 2025, most teams are stuck: Compliance Confusion: GDPR, CCPA, and new global rules make data collection risky. Blind

The Retention Mirage: Why Web3 Churn Is Hiding in Plain Sight How DAU/MAU can fool you—and what real retention looks like in 2025 The Problem Web3 teams celebrate DAU/MAU, but real retention is often much lower: Speculator Activity: Many “active” users are just checking prices or claiming rewards, not engaging. Community Decay: Discord and Telegram

The Attribution Illusion: Why Web3 Teams Still Don’t Know What Works How wallet-based analytics are missing the real story—and what to do about it The Problem Web3 teams pour resources into growth, but attribution is still broken: Wallet ≠ User: One person can have dozens of wallets, or share wallets across teams. Off-Chain Blindness: Most

Web3 Game Analytics: How to Tell Real Players from Bots in 2025 Why your retention metrics are wrong—and how to fix them 🎮 NFT 🤖 The Problem Web3 games are flooded with bots and farm accounts, distorting analytics and draining value. In 2025, most “active” users are not real players: Bot Farms: Automated accounts farm