Cross-Chain User Journeys: Tracking and Optimizing Multi-Chain Experiences

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Cross-Chain User Journeys: Tracking and Optimizing Multi-Chain Experiences
Web3 users are everywhere—across L1s, L2s, and appchains. Learn how to track, analyze, and optimize user journeys that span multiple chains, and why cross-chain analytics is the new growth unlock.
Ethereum Polygon Arbitrum
The Multi-Chain Reality

Your users don’t live on one chain. They bridge, swap, and interact across L1s, L2s, and appchains. But most analytics tools still see them as separate users—or miss them entirely.

  • Session resets and wallet fragmentation break the user story
  • Attribution is lost when users bridge or swap
  • Growth teams can’t see the full funnel
How to Track Cross-Chain Journeys
  • Use wallet signatures, not just addresses, to stitch sessions
  • Track bridges, swaps, and cross-chain dApp calls as first-class events
  • Build analytics that follow the user, not the chain

Cross-chain analytics isn’t just a technical challenge—it’s a growth unlock. The teams who master it will own the next wave of Web3 adoption.